Best Local SEO Tools to Boost Your Local Business Rankings in 2023
In today’s competitive digital landscape, local search is crucial for businesses of all sizes. Having a strong local search presence can directly impact your bottom line by driving more customers to your products and services. That’s where the best local SEO tools come in. These powerful tools help businesses optimize their online presence, keep an eye on repuatation management, and ultimately generate more revenue. In this local SEO software tools roundup, we’ll explore the top nine best local SEO tools for different needs and scenarios, helping you find the right fit for your business. Keep in mind that this is specifically for Local SEO and not a traditional SEO tool.
Table of Contents
The Mighty 9 Best Local SEO Tools for Different Local Optimization Needs
Exploring the realm of local SEO tools may seem daunting, but we’ve simplified the process for you. Here are the nine best local SEO tools for various needs and scenarios, along with other local SEO tools you might find useful, including a popular local SEO tool:
- Best All-Round Local SEO Tool: Bright Local
- Best Best for Listing Management: SEMrush
- Best for SEO Agencies: Local Dominator
- Best for Consistent Business Listings: Moz Local
- Best for Custom SEO Solutions: Rank Ranger
- Best for Citation Management: Whitespark
- Best Free Tool: Google Business Profile
- Best for Tracking Local SEO Performance: Local Falcon
- Best for Geographical Keyword Analysis: TrueRanker
Our Overall Winner!
BrightLocal – Best Local SEO Tool for Small Businesses
Best Features of Bright Local
- Comprehensive local SEO platform
- Citation builder for online listings
- Business and Location Data
- Local Rank Checker
- Monitor Online Reviews
- Review Local Competitors
- Google Maps Ranking with Targeted Locations
- Tracks Multiple Business Locations
Pros of BrigthLocal
- Helps businesses improve local search rankings
- Manage online reputation and generate more reviews
- Track keyword rankings across Google and Bing
- GeoGrid Reports for Local Search Resuults
- Track Results in Multiple Local Search Engines
- Perfect for SEO & Web Design Agency
- Enhanced Listings Management
- Additional Users At No Cost
- Great White Label Client Reporting
- Agency Directory (We've Received Over 15k/mo in Busines From This In the Last 24 Months)
Cons of BrigthLocal
- With numerous clients, GeoGrid credits go fast
- Citation tracker has false negatives at times
- Active Sync is not worth the money
BrightLocal is a versatile local SEO tool, tailored specifically for the needs of local businesses. Its wide array of features includes local search marketing, improving local search rankings, managing online reputation, generating more customer reviews, ensuring accurate business information across various platforms, and providing more local search visibility. These features help businesses attract new customers and stay ahead of the competition.
One of the standout features of BrightLocal is its citation builder, which helps businesses:
- Build and manage their online listings on top directories and industry-specific sites
- Enhance online visibility
- Ensure consistent business information across the web
- Improve local searches from your websites local pages
Overall, BrightLocal is an essential tool for small businesses looking to dominate the local search landscape and is our winner of 2023 for Best Local SEO Tool.
Pricing:
- Starting at a modest $39 per month, this local SEO tool is worth every single penny.
Our Rating:
Features
5.0
Ease of Use
4.9
Price
5.0
Best for Listing Management!
SEMrush – Best for Comprehensive Listing Management
Best Features of SEMrush Listings Management
- Automatic sharing of business information with local directories
- Editing of business information and NAP
- Uploading of multimedia
- Monitoring of Google reviews across multiple directories
- Syncs with Apple maps
- Monitor Google Maps Rankings on the Local Pack
- Monitor Google Reviews
Pros of SEMrush
- Saves time and effort by automatically updating business information across directories
- Allows you to add and update logos, photos, and videos to enhance your business listings management
- Provides real-time control over customer reviews and ratings
- Local Keyword Suggestions
- Keyword Search Rankings
- Keyword Analysis
- Extremely Accurate Data
- Enhanced Local SEO Features
- Realtime Local Search Results
- Designed for SEO Specialists
Cons of SEMrush
- More expensive compared to similar SEO tools
- Requires a Semrush plan to access (starting at $99.95/month) and an additional $20/month per location
- Apps that increases subscription fees for more functionality
- Increased cost for additional user seats
Our agency has consistently relied on SEMrush for:
- Local competiton analysis
- Monitoring Local Pages
- gaining valuable insights into my competitors’ Local SEO strategies
- optimizing my own SEO strategy
- Technical SEO Blueprint for Local SEO
- Monitoring Location Data
- Perfect Local SEO Solution
Designed for efficient management and distribution of business information, Semrush Listing Management is a potent tool. By automating the process, it helps businesses optimize their local SEO, manage reviews, and boost their online visibility. The tool is compatible with various directories, including Google, Yelp, and Facebook, ensuring your business information is accurate and up-to-date across the web in a detailed overview report featuring the local search ecosystem.
One of the standout features of Semrush Listing Management is its ability to monitor and respond to customer online reviews in real-time from multiple locations. This helps businesses stay on top of their reputation and address any issues promptly. With its wide range of features and ease of use, Semrush Listing Management is an excellent choice for businesses looking to improve their local search performance.
Pricing:
- Custom Enterprise Pricing
Our Rating:
Features
4.7
Ease of Use
4.6
Price
4.0
Best Citation Management Local SEO Tool!
Whitespark – Best for Citation Management
Best Features of Whitespark
- Local Citation Finder
- Local Rank Tracker
- Crawl Error Checking
- Reputation Builder
- Local citations
- Local Listings Management
Pros of Whitespark
- Precise local rankings and an impressive feature set
- Valuable insights into GBP performance
- Discover citation opportunities and monitor customer feedback
- Also, offer Local SEO Solutions for Local Businesses
Cons of Whitespark
- Not as thorough as other tools
- Limited to capabilities for agencies
- No way to access all the distinctive functions in one package
- Separate subscription fee for each tool
Our agency has consistently relied on Whitespark for:
- Track client rankings
- Discover citation opportunities
- Monitor customer feedback
- Generate review requests
Focusing on local search, Whitespark is a Local SEO Software highly suited for businesses targeting particular geographical regions. With its precise ability to track Google Maps rankings and impressive feature set, Whitespark helps businesses optimize their online presence and maximize their SEO investments.
One of Whitespark’s standout features is its Local Citations Finder, which helps businesses identify new citation opportunities and build their online presence. The Local Rank Tracker and Reputation Builder tools also provide valuable insights into the local search landscape, helping businesses make informed decisions regarding their SEO strategies. While the pricing structure may be a drawback for some users, the benefits of Whitespark’s tools far outweigh the costs which make it a very popular local SEO tool among agencies.
Pricing:
- $86/month for the Local Citation Finder, Local Rank Tracker, and Reputation Builder
- $55/month for the Reputation Builder per location
Our Rating:
Features
4.5
Ease of Use
4.0
Price
3.5
Best for Consistent Business Listings!
Moz Local – Best for Consistent Business Listings
Best Features of Moz Local
- Automated listing process
- Track Local Citations
- Submission of listings to major search engines and directories
- Notification of new reviews
- Location-centric reporting
Pros of Moz Local
- Easy management and syncing of business listings
- Automated duplicate listing deletion
- Profile optimization for complete and accurate listings
- Robust review management features
- Ability to post updates and offers
Cons of Moz Local
- Can be expensive for agencies with numerous clients
- Limited features away from citation management
- Best at what it does, but no other frills
Designed for boosting online presence and visibility, Moz Local is a potent local SEO and reputation management tool. With its streamlined listing management process, Moz Local ensures consistent and accurate online listings across search engines, online directories, and social media platforms. The tool also offers robust review management features, allowing businesses to monitor, respond to, and analyze customer reviews from their local listings.
One of Moz Local’s standout features is its ability to sync business listings across major search engines and directories, ensuring that your business information is always up-to-date and accurate. Additionally, the tool provides location-centric reporting, helping businesses track their online performance and make data-driven decisions. With its comprehensive feature set, Moz Local is an invaluable resource for businesses looking to improve their local search presence.
Pricing:
- Startingngat $14/mo per Location
Our Rating:
Features
4.0
Ease of Use
4.5
Price
3.5
Best for SEO Agencies!
Local Dominator – Best for SEO Agencies
Best Features of Local Dominator
- Perform bulk scans
- Generate white-label reports
- Analyze your competitor's local listings
- Share your ranking data with clients or team members easily using dynamic share URLs
Pros of Local Dominator
- Accurate and fast rank tracking on Google Maps
- Bulk scans and easy SAB scans
- Recurring automatic scans
- Dynamic share URLs and white-label reports
- Competitor insights and the ability to turn off pins on water
Cons of Local Dominator
- One trick pony, only does rank tracking
- Poor SEO task management
- Difficult to initiate search for service area businesses
When it comes to improving your online presence, implementing a local SEO strategy can significantly boost your local SEO and map ranking, making it easier for potential customers to find your business.
Specifically designed for SEO agencies, Local Dominator is a comprehensive solution for excelling in Google Maps and enhancing local SEO and map ranking. This powerful tool offers accurate and fast rank tracking on Google Maps, enabling you to monitor your online presence and adjust your SEO strategy accordingly.
Its user-friendly interface and affordable pricing make Local Dominator the perfect tool for SEO agencies looking to help their clients dominate local search.
Pricing:
- Starts at $59/mo
Our Rating:
Features
4.0
Ease of Use
4.0
Price
4.5
Best Free Tool for Local SEO!
Google Business Profile – Your Local Online Presence HQ
Best Features of Google Business Profile
- Manage and update business listings on Google Search and Maps
- Monitor and respond to customer reviews
- Track website traffic and user interactions
Pros of Google Business Profile
- Using the product/service is very easy and it does not cost anything. There are no hidden charges involved.
- Ensures accurate and up-to-date business information on Google Search and Maps
- Monitor and respond to customer reviews
Cons of Google Business Profile
- Limited to Google platforms
- Making changes directly to your GBP can trigger suspensions
Google Business Profile serves as a comprehensive platform for managing a business’s online visibility and performance in organic search results, maps, and knowledge graph. With this free tool, businesses can ensure that their business information is accurate and up-to-date on Google Search and Maps, helping them attract new customers and stay ahead of the competition.
One of the standout features of Google Business Profile is its review management capabilities. Businesses can monitor and respond to customer reviews, helping them manage their online reputation and address any issues promptly. Although limited to Google platforms, Google Business Profile is an essential tool for businesses looking to improve their online presence and performance on the world’s most popular search engine.
Pricing:
- FREE
Our Rating:
Features
5.0
Ease of Use
4.2
Price
5.0
Best Local SEO Performance Tracking!
Local Falcon – Best for Tracking Local SEO Performance
Best Features of Local Falcon
- Geo-grid map format
- Local SEO performance tracking
- Map Pack visibility monitoring
Pros of Local Falcon
- Accurate local search ranking insights
- Intuitive geo-grid map format
- Track local SEO performance
- Monitor visibility in the Map Pack
- New Falcon AI Feature
Cons of Local Falcon
- White label only available in Premium Plan
- Scans can be inaccurate at times
- Service area businesses can be difficult to trigger a search
Offering an intuitive geo-grid map format for monitoring local SEO performance, Local Falcon stands out as a unique local rank tracking tool. By offering a bird’s-eye view of your local search rankings, Local Falcon helps you understand your visibility in the Map Pack, which attracts 70% of clicks on Google search results.
The Share of Local Voice (SoLV) metric, which measures how frequently your listing appears in the Map Pack, is a powerful indicator of your local search visibility. With its accurate data and comprehensive set of features, Local Falcon is an essential tool for businesses looking to enhance their local SEO performance and stay ahead of the competition.
Pricing:
- Starts at $24.99/mo
Our Rating:
Features
4.7
Ease of Use
4.6
Price
4.0
Best Geo Local Keyword Analysis & Tracking!
TrueRanker – Best for Geographical Keyword Analysis
Best Features of TrueRanker
- Geo-grid map format
- Online SEO Tools
- Keyword Rank Tracker
Pros of TrueRanker
- Real-time monitoring of website ranking on Google
- Ability to analyze keywords by country, province, or city
- Discover new SEO keywords
- Track competitors’ rankings
Cons of TrueRanker
- Scans can be inaccurate at times
- Service area businesses can be difficult to trigger a search
TrueRanker is a sophisticated rank tracking tool providing businesses with the capability to analyze keywords at a granular geographical level – by country, province, or city. This powerful tool provides real-time monitoring of your website’s ranking on the Google search engine, helping you improve visibility and organic traffic.
With TrueRanker, you can discover new SEO keywords, track your competitors’ rankings, and get personalized support from a small team. The tool is easy to use, making it suitable for small businesses and freelancers alike. It offers accurate data and a comprehensive set of features to enhance your SEO strategy, making it an invaluable asset for businesses looking to improve their regional keyword performance.
Pricing:
- FREE Trial Available, Pricing Starts at $9.99/mo
Our Rating:
Features
4.0
Ease of Use
4.5
Price
4.0
Best for Custom Local SEO Solutions!
Rank Ranger – Best for Custom Local SEO Solutions
Best Features of Rank Ranger
- Custom local SEO software
- Keyword tracking
- Competitor analysis
Pros of Rank Ranger
- Aligns with specific needs, work practices, and preferences
- Track website rankings and monitor mobile rank
- Track competition and isolate their strategy
- Create custom graphs and widgets
- Extensive integrations with third-party data sources
Cons of Rank Ranger
- Scans can be inaccurate at times
- Software can run "clunky"
- Service area businesses can be difficult to trigger a search
Customized to fit your specific needs, work practices, and preferences, Rank Ranger is a tailored SEO software. It offers a range of features and tools to help you drive organic growth, increase organic performance, and drive traffic to your site. With Rank Ranger, you can track your website’s rankings, monitor mobile rank, track the competition, and create custom graphs and widgets.
The software also offers extensive integrations with third-party data sources, allowing you to combine data for custom insights. Rank Ranger is more than just a platform; it’s a partner in your SEO journey, providing tailored solutions to help you succeed in the ever-changing world of digital marketing.
Pricing:
- FREE Trial Available, Pricing Starts at $79/mo
Our Rating:
Features
4.0
Ease of Use
3.5
Price
3.5
Navigating the World of Local SEO Tools: Your Comprehensive Buyer's Guide
Selecting the most suitable local SEO tool for your business might seem challenging. Given the plethora of options, it becomes vital to ascertain which features will benefit your organization the most. For instance, if you’re a small business looking to improve your local search rankings, a tool like BrightLocal might be the perfect fit. Alternatively, if you’re an SEO agency looking to provide custom solutions for your clients, Rank Ranger could be a better option.
Ultimately, the best local SEO tool for your business will depend on your unique needs and goals. By evaluating the features and benefits of each tool, you can make an informed decision that will help you enhance your online presence, attract new customers, and drive more revenue.
Best Local SEO Tools Summary
In conclusion, local SEO tools are essential for businesses looking to improve their online visibility and attract new customers. By choosing the right tool for your specific needs, you can optimize your local search presence and stay ahead of the competition. We hope this guide has provided you with valuable insights into the top local SEO tools available and will help you make an informed decision for your business. Now, it’s time to take action and start dominating your local search market.
Frequently Asked Questions
Local SEO tools offer businesses the ability to increase visibility, monitor reputation and drive revenue growth by improving local search rankings.
Yes, there are free local SEO tools available such as Google Business Profile which provides businesses with the opportunity to enhance their online presence.
