We’re going to start with a bold statement and say if you haven’t already started adding video to your social media strategy, it’s time. Did you know that short-form video (any video under 60 seconds) has the highest ROI of any social media marketing strategy? 40% of consumers stated that video increased the chance that they’ll purchase a product on their mobile device, and with 53.74% of the total web visits coming from mobile (as of August 2022), we can’t it enough; VIDEO CONTENT IS A MUST! We’re sorry if that came off like we’re yelling, but we’re not. We are incredibly passionate about what we do and know video content is the cat’s pajamas. BTW, where did that phrase even come from?

Now that the cat is out of the bag (we’re just all about the cat puns right now) let’s dig a little deeper into more of the why. Companies that use video are growing revenue much faster than those that don’t. All of the numbers speak for themselves, and we know that numbers just don’t lie. Think about it. How many times have you opened up TikTok and before you know it, it’s been 30+ minutes of you mindlessly scrolling? And how about Instagram Reels? Same thing, right? Video is the ultimate marketing hero with unlimited amounts of selling power that engages customers, encourages followers to interact, builds trust, builds brand awareness, and turns all of that consumer interest into sales.

Let’s break it down by platform, shall we?



  • 66% of consumers found short-form video to be the most engaging type of in-feed social content. This is up 50% from 2020. (Sprout Social Index 2022)

  • Instagram video posts have 2 times the engagement of other types of posts

  • 500 million users are active on Instagram stories daily, with 86.6% of IG users posting stories every day. (99 firms)

  • Instagram stories are used by 36% of businesses to promote their products. Don’t you want to be a part of that 36%?

  • Since June 2017, Instagram has seen an 80% increase in how much users spend watching videos. (Instagram)


  • Users spend more than 850 minutes per month on the app

  • 167 million TikTok videos are watched in an internet minute

  • 90% of users use the app multiple times per day

  • 35% of consumers want to learn about products through short-form videos like TikTok. (HubSpot)

  • 55% of users use the platform to research brands or products. (TikTok)


  • 70% of people have bought a product after seeing it in a YouTube ad. (Google Ads)

  • YouTube Shorts receives 15 billion views daily.

So we’re throwing a bunch of numbers and percentages at you, but you get it. Again, numbers don’t lie, and it’s a well-known fact that if video content is not a part of your marketing strategy, you’re missing out on opportunities that other companies are already taking advantage of.

To reap the benefits of posting videos on your social media platforms, you don’t have to be fancy, you don’t have to go dance, and you don’t have to go viral; you just have to start showing up and showing up consistently. The next time you talk to your Streamline Results Strategist, talk about adding video content to your marketing plan, and if you don’t have a strategist yet, you most definitely need to get one. Schedule a call with our team and let’s chat about where your marketing is now, where you want to be, and how Limelight will get you there!